Hold the Rye: Promos Leave Restaurant Supply Chains Stretched
Wall Street Journal: Pumpkin-spice shakes, Reuben sandwiches and other limited-time menu items are reviving sales at chain restaurants, but nailing the logistics of promotions can be tricky. First, Subway restaurants ran out of rye bread. Then the corned beef started to dwindle. Just three weeks into an 8-week Reuben sandwich promotion last fall, Subway’s supply…